• The State

SC Governor Candidate Joe Cunningham Announces Campaign Staff with Sitcom-Inspired Video

A candidate running to become South Carolina’s next governor found a creative way to introduce his campaign staff on Monday.

Joe Cunningham, the former congressman running for the Democratic nomination for governor, announced his new staff with a video that parodies the opening to the 1990s sitcom “Family Matters,” with staffers appearing to the show’s signature theme song.

The show was a hit. Its nine-season run made “Family Matters” the second-longest-running live action U.S. sitcom featuring a predominantly African-American cast, second only to “The Jeffersons.”

Cunningham, who is white, appears at the start of the minute-long video released on Twitter with the title “future governor.”

Trevor Maloney will be Cunningham’s campaign manager. A veteran of President Barack Obama’s 2012 re-election campaign, Maloney served as regional political director of U.S. Rep. Patrick Murphy’s 2016 U.S. Senate campaign in Florida {...}