• The State

Governor Hopeful Says He'll Raise SC Teacher Pay, 'Do Something' About Crime in New TV Ad

Democrat Joe Cunningham, former congressman will be running for governor in new year's election. Cunningham talks about being progressive in South Carolina.



South Carolina Democratic governor hopeful Joe Cunningham on Monday launched his first television ad of 2022, featuring his family and a campaign promise to pay teachers more and solve the state’s crime problem.


The 30-second, six-figure ad buy, titled “Family,” will run in the Columbia, Charleston and Greenville television markets. The ad is planned to run through the June 14 primary.


Cunningham’s campaign did not disclose how many times the ad will run on the air.


This is the campaign’s second TV ad buy this cycle. In August, Cunningham launched a smaller, five-figure buy, where he criticized Gov. Henry McMaster for refusing to let local school districts decide whether to require children to wear masks because of the COVID-19 pandemic, instead leaving that decision up to parents.


Cunningham’s latest ad features his son, Boone, and six nieces and nephews.


“Right now I’m worried about all our kids futures,” the former 1st District congressman says in the ad. “That’s why in Congress I voted for the John Lewis Voting Rights Act and to protect our environment. Now I’m running for governor to put term limits on politicians, pay our teachers more and actually do something about our crime problem. And with your help, we can get it done.”